Emma Watson’s New Instagram


For her Beauty and the Beast press tour, Emma Watson has created a very own Instagram dedicated to her outfits. You can now follow her not just on her personal Instagram but also learn about her fashion choices through the new Instagram. Emma (or someone on her team) takes their time with every post to explain what she is wearing and more importantly, they explain the brands she is wearing. The brands are so important because she is wearing only organic, ethical and sustainable produced clothing. While some of it are handmade Oscar de la Renta clothes or Burberry pumps, something probably none of us can just buy, she also promotes less expensive brands.

Bonjour Paris! Coat is from @stellamccartney, the world's first luxury brand that is committed to producing products that do not use leather, skins, feathers or fur. Instead, Stella has spent years developing ways of using materials such as regenerated cashmere, recycled fabrics, organic cotton and forest-friendly fabrics. Jumper is from @filippa_k, a Swedish brand committed to four Rs: reducing, repairing, reusing and recycling. Tee by @boodywear, a brand that produces basics made with certified organic bamboo, produced using computerised 3D knitting, so no fabric is wasted. Its factories are zero-waste and have a closed loop system to stop any water being wasted. Bespoke beret by @maisonmichel made with organic cotton. Shoes are @goodguysdontwearleather. The brand doesn’t use any animal products in its collections. Fashion info verified by @ecoage #ecoloves

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She is a good example for everyone out there that sustainable, ethical clothes are something you can wear and still be a fashion icon. The time in which ethical and sustainable clothing wasn’t fashionable is over. She doesn’t just point out where her clothes and jewelry are from, for example jewelry by Article 22 which produces from Vietnam war shrapnel in Laos, she also points out something most celebrities don’t do. She wears the same clothes again and highlights it, which for me is a covert criticism to a society that seems to rather throw away everything than buy longer lasting items. And this kind of consumerism and waste production is exactly what sustainable clothing is trying to stop. Wearing ethical and sustainable fashion brands is not just for your conscience but also for the environment. No matter what some people say, we are producing too much garbage and waste too much of our resources and fashion brands also take a part in it. We only have limited resources on our planet and we should start living like it.

Merci beaucoup Paris for the wonderful start to the @beautyandthebeast tour! We felt like we were back in the heart of the film. Next stop – London. Did you know in the French version of the film, Cogsworth is called Big Ben? And Philippe is called Philbert?! 🇫🇷🌹 Body by @woronstore, a slow fashion brand that focuses on everyday essentials. Each underwear garment is made from Lenzing Modal® fabric, a fibre made from beech wood sourced from sustainable forestry plantations in Europe. Socks by @boodywear, a brand that produces underwear made with certified organic bamboo, produced using computerised 3D knitting, so no fabric is wasted. Its factories are zero-waste and have a closed loop system to stop any water being wasted. Faux leather jacket and dress by @stellamccartney Boots by @goodguysdontwearleather. The brand doesn't use any animal products in its collections, which are made in Porto, Portugal, helping preserve the traditional shoe making industry of the region. Jewellery by @allbluesofficial, who are based in Stockholm and handcraft every piece in their local, third-generation foundry. Fashion info verified by @ecoage #ecoloves Concealer by @rmsbeauty which is formulated with raw, food-grade and organic ingredients in their natural state. Red pomegranate cheek and lip stain by @thebodyshop, who campaign to 'Enrich Not Exploit’ by protecting endangered habitats from intensive farming expansion, bronzer by @vitaliberata who have developed a collection of tanning products free from parabens, alcohol and that spray tan smell. Powder by @iliabeauty which is made from organic powdered corn and minerals instead of loose talc. Brown eye pencil by @honest_beauty who champion fair labour and human rights with their Health & Sustainability Standards. Lip balm from @tataharper who formulate and manufacture their natural and organic products from their farm in Vermont. Eyebrow gel by @janeiredale which is certified cruelty-free and eyebrow pencil by @alimapure who make their products in a diverse range of colours to suit all skin tones and offset 100% of their corporate carbon emissions. Beauty product info verified by @contentbeauty

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However, Article22 isn’t the only brand she is wearing – she also wears Jewelry that is handmade in Brooklyn by Catbird or smaller independent brands she finds along the way like Carmen March, a designer from Spain. She also talks about the skincare and makeup she uses, because everything can be produced sustainable and ethical and still be a good product, which means no more excuses for not trying to make ethical and sustainable fashion and beauty choices. Emma’s attempt to change the way people think about sustainable and ethical clothing brands is an important one and should be heard. She certainly uses her status as a celebrity to change the way people think about sustainable, ethical and organic clothing without attacking them. Instead, she offers an good example we should try to follow. Even though I am sure some of the sustainable brands she wears may still be too expensive for everyone, there are more than enough affordable brands on the market. Purchasing sustainable brands may require some research on the part of the consumer, but it will certainly be better for the environment and your conscience.

Hello USA! Brilliant day visiting @theellenshow and attending the @beautyandthebeast world premiere. Such a privilege to share the evening with the actor who brought the original Belle to life, Paige O’Hara, the very talented writer of the animated film Linda Woolverton, and the legend that is Celine Dion! 😮🇺🇸🌹 Ellen outfit jewellery by @article_22. Peacebomb, its first collection, is handcrafted in Laos from Vietnam War shrapnel. Each piece helps clear unexploded ordnance, making land safe and providing new metal to artisans. Article22 began working with a village in Laos in 2009, that now has 15 families, husbands and wives making Peacebomb jewellery. They work part-time and earn at least 5x the local hourly minimum wage, providing them with the disposable income for books, school, fuel and medicine that their subsistence farming livelihoods can’t. @burberry pumps handmade in Italy with organic silk #30wears Trousers are @oscardelarenta and were worn in Paris during the Beauty and the Beast press tour #30wears Fashion info verified by @ecoage #ecoloves Skin prepped with Heritage Store Rosewater Glycerin Water (a US brand who have been making natural products for over 41 years). Foundation and concealer is @rmsbeauty "Un" Cover Up and “Un” Powder, who avoid using refined, bleached, deodorised and high-temperature, heat treated ingredients in their products. Contour was created with @tataharper Very Bronzing. Bronzing is @VitaLiberata Trystal Minerals Self Tanning Bronzing Minerals and Tata Harper Lip & Cheek in Very Sweet. Tata Harper is made in the brand’s US-based manufacturing facility. It is not outsourced to another company as most skincare manufacturing is. @janeiredale Brow Gel and Eyeliner in Brown were used and lips are @absolution_cosmetics Sweet and Safe Kiss Lipstick in #19 Rose Franc. Absolution give 2% of their profits to the international charity @careorg who support a number of initiatives including gender equality. All brands are cruelty-free. Beauty brands verified by @contentbeauty

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Source: Instagram


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