GARETH BOYLE
Styles of clothing around the world are constantly evolving in ways that fit new standards. Fast Fashion companies, such as ZARA, rapidly release new clothes that match the more recent modern “aesthetic” of clothing. These clothes – while appearing to have exceptional quality – require intense methods of care in order to maintain their look, considering the materials used to make them are not always environmentally friendly. Companies as large and as quick as ZARA make it hard for smaller businesses to compete. A newer business called “Minted New York” (Minted), however, is changing the game when it comes to quality of fashion.
Minted is a small clothing brand owned and run by Marcus Milione, and is based out of Manhattan, NY. Milione is a public influencer on the social media app Tik Tok, where he posts fitness and lifestyle videos along with promotional content for his brand. Milione’s brand consists of athletic wear, jewellery, and vintage styles of clothing that have been inspired through the decades. His mission? – providing exceptional clothing with quality materials, and it seems as though he has achieved just that.
Minted is not like other clothing brands. This is because Milione takes the time to sample and research quality materials and separates releases through “drops,” where only a handful of items are available to purchase in order to ensure the highest integrity. The brand also takes 1-2 months between drops to prepare so that stock is at a satisfactory level and that no one misses out. However, due to the overall quality and desired style that Minted has complimented itself towards, certain items are very quick to leave the shelves.
The most recent drop that Minted made was on March 23rd, where they released their highly anticipated “Canvas Jacket,” which sold out within an hour of its release. Along with this Jacket came the release of Embroidered/Un-embroidered Crewnecks, Basic Hoodies, Performance 1/4 Zips, and Men’s neck chains. In the end, there is a clear demand for that in which Minted is selling, and it sets a clear idea that quality and a good amount of production time makes new apparel well-worth the wait.
Want to see what’s coming up next? Be sure to check out Minted New York’s and Marcus Milione’s Instagram accounts to stay up to date.
Minted’s Website and Socials:
@mintednewyork
@marcusmilione
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