Gymfluenced: The Rise of Fitness Content (and Misinformation) on Social Media

GARETH BOYLE Social media has become a rabbit hole of content in the past few years. This is a product of implementing endless feeds of content for users to interact with, an example being Tik Tok’s main form of content distribution which inspired Instagram’s “Reels” function. This endless amount of content allows for endless forms of entertainment. Essentially, there is something out there for everyone. … Continue reading Gymfluenced: The Rise of Fitness Content (and Misinformation) on Social Media

Goodwill: For Our Own Good

WINNY WANG The fashion industry is booming: with new trends coming out every season, brands using influencers for promotion, and humans being driven by our desire for new, novel things, the fashion industry’s market worth is exponentially growing. According to the McKinsey Global Fashion Index, the fashion industry is worth an estimated $2.4 trillion as of 2017 and grows at a rate of 5.5% annually. … Continue reading Goodwill: For Our Own Good